Taco Bell's Counterintuitive Diet
January 6, 2010 |18:15 | Diet By : Team X
In most American households, at least one person started the new year with the resolution to get healthier and lose weight. Millions began diets. Tens of thousands joined health clubs. And an undetermined number began their diets at Taco Bell. That's right: Taco Bell.
Taco Bell has begun a controversial ad campaign introducing the Drive-Thru Diet. According to Taco Bell, their new "Fresco Menu" can help with "calorie reductions." The fine print says this menu is not a weight-loss program. That makes the fact they call it the Drive-Thru-Diet a little misleading, but consistent from a chain whose "Fiesta Taco Salad," with 770 calories and 41 grams of fat, is the worst thing on the menu.
Do you remember Jared Fogle, the young man who claimed to have lost 245 pounds eating twice a day at Subway? Fogle became their national spokesman in 2000 and has appeared in over 70 TV commercials pushing Subway as a healthy fast-food alternative. Subway has used eating healthy as its marketing platform and even started a foundation to fight childhood obesity. Its slogan, "Eat Fresh," is one of the most recognizable in fast-food advertising. The strategy has worked well. With over 32,300 locations, Subway has surpassed McDonald's as the fast-food chain with the most outlets.
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